Bank Adviser & Member Adviser

Continuous Customer and Member Communication Yield Big Results

IMN’s Bank Adviser & Member Adviser are the only e-newsletter services that include content designed specifically to help financial institutions educate consumers while creating leads for additional products and services.

Here’s how it works:

Together, we create the layout and design

IMN assigns a dedicated account manager to each bank or credit union client. Your IMN account manager works with you to create an institution-specific e-newsletter. We apply your brand elements to your e-newsletter while you decide on the specific content to be included each month.

We create the e-newsletter content for you

Every month we will send you an e-newsletter packed with professionally-written financial services articles and lifestyle content. Each month, you access, review, and customize your e-newsletter using the Bank Adviser or Member Adviser Portal.

And, should you choose to, you can access tools within the Portal to add your institution’s own articles and offers.

We distribute your e-newsletter to your contact list

After we complete the layout of your e-newsletter, we send it to you for approval. Once approved, we send your custom-branded e-newsletter to your customer or member and prospect list. 

And, we’ll manage your list by adding new, opt-in subscribers with every issue and filtering out email addresses that are no longer valid, or those who choose to opt-out.

We make it easy to identify customers or members interested in learning more

We make it easy for you to include special offers in your e-newsletter along with links to microsites containing additional information. These links are embedded in your e-newsletter so your recipients can go directly to relevant pages on your Web site.

We’ll also include buttons called In-Market Signals™ that customers or members can email you directly. These buttons are embedded in your e-newsletter so your recipients can contact you directly by clicking.

We sharpen your online marketing efforts and identify leads with our analytic tools

Once your e-newsletter is sent, we focus our technology on tracking and reporting results. You have access to invaluable reports including delivery statistics, response rates, and article reports.

Educate consumers, improve customer or member retention, and increase leads with a simple service:  Bank Adviser or Member Adviser.